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B2AI Academy · the AI crossing

Delegate a real task from your job to AI, end to end, without becoming a programmer.

The crossing from asking for summaries to directing AI the way you direct a team: you delegate, orchestrate and own the result. Starting with the first artifact you build.

watch: the crossing in 3 minutes
I want to start directing AI →
platform live, 170 lessons free 2-minute diagnostic clean contract, no renewal traps
The mechanism of the problem

There is a ceiling in the way you use AI today. Its name is asking.

"Half the time I spend fixing a prompt, I could have written the thing myself." Whoever wrote that was not wrong. She was just asking. Asking and receiving is the starting shore: it is where 90% stop, without knowing there is a step above. However much you polish the prompt, whoever only asks gets the generic. That ceiling has a name: the Searcher's Ceiling. It is invisible from where you stand because nobody, in plain language, ever showed you the step above.

The failure is not yours, and it is not the tool's. Nobody showed you the step.

The mechanism of the solution

The Crossing by Artifact: directing AI the way you direct a team.

You do not advance by watching lessons. You advance by building. Four steps, from the first click to installed capability:

step 1
AI-First X-Ray

A 2-minute diagnostic returns your archetype, a 7-axis radar and the exact route for where to start. An honest mirror, not a lead magnet.

step 2
A track for your role

You pick your area (Finance, Legal, Sales, HR and 6 more) and the lesson examples adapt to your real case. Not generic lessons.

step 3
Workbench with a gate

You build the real artifact from your own job and only advance after explaining, in your own words, why it works. It measures production, not attendance.

step 4
Installed capability

What you learn stays with you, survives tool changes and job changes, and is measured in hours given back to your week.

The offer

Everything you get as a member.

The full platform: 170 lessons3 bridges (Operation, Leadership, Security) and 10 Business areas, with the AI-First diagnostic.
Lessons that talk about YOUR workYou pick your area and the tool your company allows; examples and guides adapt.
60+ hours of recorded contentA library of lessons and cases, always available, at your pace.
Community with Thiago OttoNetworking and questions straight to the founder. Lifetime for the first 100 members.
8 hours of live sessions per yearLeadership and mental-model sessions with AI, live.
10 ready-made agents + prompt playbookThiago's .md files, his "how I think" packaged for your work.
Curated library146 repositories and 70 papers analyzed, with an operator's read on each.
Crossing certificatesOne per bridge, plus the Full Crossing: the 3 bridges and your whole Business area.
The Build: your bridge in 3DEvery completed lesson raises a physical piece of your bridge, from foundation to deck. You watch the crossing happen.
Weekly DecoderWhat AI leaders are saying, translated into plain language and linked to the right lesson.
Inside the platform

What you will unlock.

Why trust this

Proof before promise.

The system is live

170 lessons, 3 bridges, 10 areas, diagnostic, workbenches, a library with 146 repositories and 70 papers. You can see everything before paying: the diagnostic is open.

Proof by construction

The workbench with a gate is the proof built into the method: you prove you understood by building and explaining. The artifact you take with you is the evidence.

Contractual honesty

Predictable price, 7-day guarantee, no renewal traps, no hidden usage limits. What your legal team would like to read.

The context, without terror

The window is now. And it is honest.

No fake countdown, no apocalypse. Three public numbers explain why whoever learns to direct now becomes unreachable later:

85%

of companies already require or expect AI use at work (Upwork Research).

49%

of professionals do not know how AI would raise their productivity in practice (Upwork Research).

48%

fear being replaced. The real fear is not AI: it is the colleague who learned to direct it (Datafolha).

Plans

Choose how you cross.

Well-known AI programs charge between $1,000 and $2,500 a year for a recorded course that ages. B2AI is a living platform, maintained and updated as AI evolves, for $297 a year. The difference is not a discount: it is the model.

Founder offer: the first 100 members lock in $297/year forever and get the lifetime community with Thiago Otto.
Individual · monthly
Monthly
Full access, no 12-month commitment. Start with your own lane.
$39/month
cancel anytime
  • All 170 lessons, tracks and the AI-First diagnostic
  • 60+ hours of recorded lessons
  • The 3D map of the crossing and hands-on workbenches
  • Library: 146 repositories and 70 papers
Subscribe monthly →
best value · save 37%
Individual · annual
Annual
The full founder package, at the best cost of the year.
$297/year
about $25/month
annual auto-renewal
  • Everything in monthly, plus:
  • Exclusive community with Thiago Otto (lifetime for the first 100)
  • 8 hours of live sessions through the year
  • 10 agents (.md) + Thiago's prompt playbook
  • Founder price lock + crossing certificates
I want to be a member →
Companies
Corporate
For companies that do not just want training: they want to redesign the operation with AI.
By consultation
white-glove onboarding
  • Annual plan for the whole team
  • SSO and corporate security
  • Operations redesign with Thiago Otto
  • Executive dashboard and follow-up
Talk to sales →

Card payment via Stripe, in USD. Annual auto-renewal announced ahead of time; cancel anytime before the next cycle.

Actual zero risk

Two guarantees, in writing.

7 days, full refundNot for you? We refund 100%, no questions asked. That is our bar.
30 days to a resultPut your first agent live by following the track, or we refund you.
For companies

Want to bring the crossing to your team?

A whole team that moves from asking for tasks to directing AI, with accountability always on a human name, the security and compliance track included, and the gain measured on a single anchor: more with the same people.

Book a conversation →
Straight questions, straight answers

What you are probably asking yourself.

Is this another AI hype course?
No, and you are right to be suspicious. There is no "expert in 7 days" here and no magic prompt. The platform is live, the diagnostic is open, and you only advance through the workbenches by building and explaining what you built. Proof before promise.
I already tried improving my prompts and nothing changed. Why would this be different?
Because a better prompt is a more polished request, and asking has a ceiling. What changes the result is the method of direction: giving context, delegating, auditing and owning the result. That is what the Crossing by Artifact installs, using a real task of yours.
Do I need to be technical or know how to code?
No. You direct, you audit, and the capability stays with you. The platform holds the pace; you do not configure or maintain anything underneath. And the tool guides adapt to whatever your company allows you to use.
I have no time. How much does this demand from me?
Lessons run 15 to 20 minutes and talk about your work, not theory. The first artifact comes out in the first sessions. And the math that matters: the hours you invest here come back as the hours that vanish today in rework.
How does payment work? Any renewal trap?
Card via Stripe, in USD. Annual auto-renewal announced ahead of time, cancel anytime before the next cycle, 7-day full-refund guarantee. A clean contract is one of our differentiators, not a footnote.
Does it work for my role?
The Business track covers 10 areas: Finance, Legal, Sales, Marketing, HR, Product, Operations, Compliance, Technology and UX. You pick yours and the lesson examples start talking about your day. If your area is not there, the diagnostic shows you where to start.

You already use AI every day. What is missing is the crossing.

Start with the AI-First X-Ray: 2 minutes, free, and you find out which step you are on and where your crossing begins.

Start the crossing →